ŞEHİR e-arşiv

Religion and the marketplace : constructing the "new' Muslim consumer

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dc.contributor.author Sandıkcı Türkdoğan, Özlem
dc.date.accessioned 2018-08-10T08:26:47Z
dc.date.available 2018-08-10T08:26:47Z
dc.date.issued 2018-08-10
dc.identifier.issn 1096-1151
dc.identifier.uri https://doi.org/10.1080/0048721X.2018.1482612
dc.identifier.uri http://hdl.handle.net/11498/54558
dc.description.abstract Despite the prediction that modernization would lead to secularization, the past 30 years brought a global resurgence of religion. As many scholars note, religion has gained a new visibility in the contemporary political economy and become firmly embedded within the identity politics. The changing role of religion is linked to the growing influence of neoliberalism and the expansion of the market logic. In this study, I look at the intersections between Islam, consumption, and market and trace the shifts in the conceptualizations of Muslims in relation to the changing market dynamics and the broader socio-political and economic structures. I discuss three phases through which the view of Muslims as modern consumers in search of distinction and propriety comes to dominate the view of Muslims as non- or anti-consumers: exclusion, identification, and stylization. I conclude by discussing the implications of the study for the current understandings of the marketization of religion. en_US
dc.language.iso eng en_US
dc.relation.isversionof 10.1080/0048721X.2018.1482612 en_US
dc.rights info:eu-repo/semantics/embargoedAccess en_US
dc.subject Consumer Subjectivity en_US
dc.subject Consumerism and Religion en_US
dc.subject Market and Marketization en_US
dc.subject Neoliberalism en_US
dc.subject Tüketici Öznelliği en_US
dc.subject Tüketim ve Din en_US
dc.subject Piyasa ve Pazarlama en_US
dc.subject Neoliberalizm en_US
dc.title Religion and the marketplace : constructing the "new' Muslim consumer en_US
dc.type Article en_US
dc.contributor.authorID 111107 en_US
dc.relation.journal Religion en_US
dc.contributor.department İstanbul Şehir University. Management. en_US
dc.identifier.volume 48 en_US
dc.identifier.issue 3 en_US
dc.identifier.endpage 473 en_US
dc.identifier.startpage 453 en_US


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